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EXO Travel Joins JTB Group


EXO Travel today announced that the company will join the JTB Group, one of the world’s leading travel and tourism organisations, following the acquisition of All Wise Holdings Pte. Ltd., owner of the EXO Travel Group brand, by JTB’s Asia Pacific operations.

Founded in 1993, EXO Travel has grown into one of Asia’s leading Destination Management Companies (DMCs), operating across Thailand, Vietnam, Cambodia, Laos, Indonesia, Malaysia, Singapore, Japan, South Korea and Myanmar, as well as Egypt and Morocco. Over the past 30 years, the company has built a strong reputation for tailor-made travel, deep local expertise, sustainability, high service standards and long-term partnerships across the global travel industry.

The partnership with JTB marks an exciting new chapter for EXO Travel and reflects a shared commitment to high-quality travel experiences, strong local leadership and long-term investment in the future of travel globally.

Eijiro Yamakita, President & CEO of JTB Group, said:

We, JTB Group, are delighted to welcome EXO Travel to our group. EXO Travel has earned deep trust across Asia and beyond through its commitment to sustainable tourism and its collaborative approach with local communities, creating value for both partners and destinations. By joining forces with EXO Travel—whose values closely align with the JTB Group’s mission—and combining this with JTB’s global network and expertise, we are confident that this partnership will elevate travel experiences while contributing to the continued advancement of the global travel and hospitality industry.

Hamish Keith, CEO of EXO Travel Group, said:

This partnership represents a very positive step forward for EXO Travel, our people and our partners around the world. JTB is one of the most respected travel companies globally, and we share a common purpose and long-term vision built around quality, relationships and meaningful travel experiences.

EXO has been successful over the past 30 years due to our local expertise, our culture and our commitment to service excellence delivered by a high performing team of committed people. We will continue operating with the same leadership, teams and partner-first approach that our agents and clients know today, while benefiting from the additional scale, resources and opportunities that being part of the JTB Group will bring.

For EXO’s partners and clients, business will continue as usual. Existing teams, operational structures and points of contact remain unchanged, and there will be no disruption to current bookings, services or agreements.

The partnership will allow EXO Travel to continue investing in its people, product, operations, sustainability and long-term development, while also creating new opportunities to strengthen its offering and support future growth across Asia and beyond.

By combining EXO Travel’s regional expertise and operational footprint with JTB’s global reach and long-established position within the travel industry, the partnership creates exciting opportunities for both organisations and their partners around the world.

EXO Travel will continue to operate under the leadership of CEO Hamish Keith and the existing management teams across its destinations and regional hubs.

Pictured above: Hamish Keith, EXO Travel’s CEO, with Jun Takeda of JTB Corp., Member of the Board of Directors, Managing Executive Officer, President of Global Business Unit and President of Global Tourism Intelligence Business Unit.

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