Koleen Cavanaugh, senior vice president and chief marketing officer at Independence Blue Cross (IBX), was recently named to City & State PA‘s Fifty over 50. The annual list honors leaders making an impact in business, education, and more throughout Pennsylvania.
Cavanaugh has spent 35 years at IBX. During that time, she has led major brand campaigns, advanced the digital experience for members, and helped make health care easier to access. She also serves on the boards of Pennie, Villanova University’s Center for Marketing and Consumer Insights, and the Main Line Chamber of Commerce.
See the full list of Fifty over 50 honorees here.
