The world of health insurance can feel like a moving target. Brokers are expected to know everything about everything and give clients expert recommendations (including selling an ICHRA.)
This article tells you how to sell an ICHRA policy and gives guidance on the top 5 challenges ICHRA brokers face.
In this article
Is an HRA Worth Selling?
The short answer: Absolutely. Health Reimbursement Arrangements offer a world of benefits for employers and employees. Most brokers sell ICHRAs, which are HRAs for large businesses and enterprise companies.
ICHRA plans address things your clients really care about: Budget, taxes, taking care of their employees, and reducing HR burden.
- Budget control
- Personalized plan choices for employees
- Simple, flexible plan designs
- No employer responsibility for health risks
- No participation concerns
- Only with Take Command: In-house enrollment and support teams
Take Command has a comprehensive collection of broker resources that help you take care of existing clients and grow your book of business.
Take Command ICHRA Administration
Is My Client a Good Fit for ICHRA?
Before you pitch an ICHRA, it’s good to know whether your client is a good fit. There are a lot of considerations, including their business location, health insurance satisfaction, and number of employees.
To help you determine who is a good lead, we’ve created the ICHRA Client Fit Guide. It’s a tool to help you quickly identify which clients would love ICHRA, so you can spend less time vetting prospects and more time building a high-value book of business.
Take Command ICHRA Client Fit Guide
The Top 5 Challenges of Selling an ICHRA + How to Respond
When you’re selling an ICHRA plan, Take Command has your back.
No matter what your client is asking, we have an answer. After all, Take Command is the first-to-market leader and #1 HRA administration platform in the country, so we’ve pretty much seen it all.
And no matter what questions you have, we’re here to help.
Schedule a Call with an ICHRA Specialist
Our Teams are a Powerhouse Resource
Take Command leverages our customer experience team, client success advocates, and insurance operations to create a powerhouse resource for you and your clients. Here are common ICHRA challenges and how Take Command provides a solution.
| Challenge | Take Command’s Solution |
| Confirming Policy Status & ID Verification | We help clients quickly verify their policy status, ensuring ID cards have been issued, and confirm effective date of coverage aligns with desired start date. |
| Policy Reinstatement Support | Our team assists with reinstating terminated policies, guiding clients to restore coverage, and preventing gaps in care. |
| QLE & Dependent Management | We support clients through marriage, residential moves, or childbirth, advising them on how to update their policies, add dependents, and navigate deadlines. |
| Payment Issue Resolution | From missed or failed payments, we advocate on behalf of our clients with their carriers to resolve billing issues and avoid unwanted policy cancellations. Note that employees with Self-Enroll plans will need to resolve issues with their carriers directly though we can confirm their payment account details. |
| Marketplace Advocacy | We resolve complex issues, including duplicate enrollments, erroneous renewals, fraud concerns, APTC acceptance, and grievance submissions. |
Next Steps
Wrap Up Loose Ends
If you have questions about selling an ICHRA, we are happy to walk you through it. Contact us and an ICHRA specialist will make sure you’re prepared and confident to talk to your clients.
Schedule a Call with an ICHRA Specialist
Learn About Take Command as an ICHRA Administrator
The key to a successful ICHRA is choosing the right ICHRA vendor. We (literally) wrote the book on ICHRA, and we’ll make you look good when you recommend us.
Choosing an ICHRA Administrator
Keep Reading
Why to Consider ICHRA
We could give you a list a mile long of reasons to sell ICHRA. Want the TLDR? You got it.
Top 7 Reasons to Consider ICHRA
Broker Resources
When you’re learning about HRAs, there is a lot to go through. We did the heavy lifting and created a dedicated resource hub just for brokers.
