DALLAS, September 16, 2025 — Take Command, a leading health benefits technology company and the largest provider of Individual Coverage Health Reimbursement Arrangements (ICHRAs) in the country, announced that Colin Anawaty has been appointed the company’s Chief Product Officer. Anawaty will lead product strategy and execution, ensuring the platform continues to deliver an exceptional employee health insurance experience.
Anawaty is a seasoned entrepreneur, angel investor, and product leader with a proven track record of founding early-stage startups and building high-performing product teams at scale. He most recently served as co-founder and CPO at First Dollar, where he commercialized the Health Wallet benefits platform before its acquisition by Inspira Financial in 2024.
Before First Dollar, Anawaty co-founded the care coordination platform Patient IO from inception to acquisition by athenahealth in 2016. At athenahealth, Anawaty served as executive director for three years overseeing value-based care initiatives.
“Colin is an empathetic, player-coach executive with deep experience driving innovation and meaningful impact in healthcare,” said Take Command CEO Jack Hooper.
“His track record of building and scaling transformative healthcare technology products, from startups to successful acquisitions, makes him the ideal leader to take our product vision to the next level. As demand for ICHRAs and modern benefits solutions soars, Colin’s leadership will help us continue delivering a best-in-class experience for employers and employees alike.”
“I’m thrilled to join the Take Command team at such a pivotal moment in the evolution of health benefits,” said Take Command CPO Colin Anawaty.
“The company’s mission to modernize how employers deliver health insurance aligns perfectly with my passion for building products that improve lives. I’m excited to help scale a platform that empowers employees with more choice and flexibility in their healthcare, on a reliable, predictable budget for employers.
Elevating the employee benefits experience
Take Command continues to solidify its leadership in flexible health benefits for organizations ranging from small businesses to large enterprises with thousands of employees. The company recently enhanced the platform’s user experience, optimizing for admin capabilities, easy and intuitive navigation, and personalized plan recommendations.
About Take Command
Take Command is the nation’s largest ICHRA administration platform, delivering the best employee insurance experience on a reliable budget for employers. Take Command was the first provider of Individual Coverage Health Reimbursement Arrangements (ICHRAs) in the country, and more than 7,000 employers trust Take Command to control their healthcare costs while empowering employees to navigate and maximize their health benefits. To learn more, visit takecommandhealth.com.
