Vietnam’s global profile has steadily risen in recent years, helped in part by the international popularity of its cuisine. Fresh ingredients, vibrant flavours and a culture built around street food have introduced many travellers to the country long before they arrive.
For travellers on the ground, this translates into immersive culinary experiences, from guided market visits to chef-led tastings that reveal the depth behind everyday dishes.
At the same time, travel media and digital platforms continue to showcase the country’s defining imagery, Ha Long Bay’s limestone islands, the lantern-lit streets of Hoi An and the dramatic rice terraces of the north, keeping Vietnam highly visible during the inspiration phase of travel planning.
