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IBX associates channel Rocky at iconic Art Museum steps


Independence Blue Cross (IBX) associates channeled their inner Rocky Balboa on November 10, taking on the iconic Philadelphia Museum of Art steps in celebration of the 50th anniversary of Rocky.

Associates gathered at IBX headquarters at 1901 Market Street and walked about a mile to the Art Museum, where the Blue Streaks running club and EXOS fitness team led a Rocky-inspired warm-up before the group made its run up the famous steps.

The celebration came just days before the Rocky Run on November 14. 40,000 runners are expected to participate in the 5k and 10-mile options. IBX is a sponsor of the run, which starts and ends at the Museum steps.

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