Independence Blue Cross (IBX) helped welcome fans back to Xfinity Mobile Arena as the presenting sponsor of the Philadelphia 76ers’ Opening Night on October 22. Every fan in attendance received a commemorative Opening Night T-shirt, courtesy of IBX. The limited-edition shirt features caricature-like drawings of each player, head coach Nick Nurse, and Franklin.
Blue Drop
The game marked the culmination of Blue Week, the 76ers’ week-long activation celebrating the start of the season with giveaways, community events, fan experiences, and activations across the city. This year, IBX joined with the Sixers to gift one fan with a special experience and reward through Opening Night Blue Drop.
Ahead of the 76ers home opener, the two organizations hid a free pair of opening-night tickets at a secret location in the city. Fans found clues to the prize pack by following @sixers social accounts. Other lucky fans also found a limited number of Opening Night T-shirts throughout the city.
The Sixers started the season strong with a comeback win in their first home game against the Cleveland Cavaliers. For tickets and the full promotion calendar, visit sixers.com/tickets.
