Koleen Cavanaugh, senior vice president and chief marketing officer at Independence Blue Cross, joined 6abc for an “Ask the Pros” segment to discuss this year’s Open Enrollment, how it works, why health insurance is important, and what to consider when choosing a plan. The segment aired on Wednesday, November 4, 2026.
During the conversation, Cavanaugh encouraged those shopping for a plan to consider financial assistance, their doctors and hospitals, prescription costs, how often they expect to need care, and what they can afford.
Open Enrollment began November 1 and runs through January 15 in Pennsylvania. For coverage that starts January 1, 2027, consumers should enroll by December 15. Current members who are happy with their plan and updated premium do not need to take any action.
To learn more visit ibx.com.
